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GE Brand: History, Product Types, Reputation, Social Responsibility

When it comes to designing and building the best appliances,  there's only one name that you can trust, GE. For over 125 years, GE has been a leading innovator in the appliance industry, constantly striving to create new technologies and the best kitchen appliance brands that make life easier for consumers. From refrigerators and dishwashers to ranges and ovens, GE appliances are designed with the consumer in mind, offering style, convenience, and performance that can't be beaten.

If you're in the market for new appliances, make sure to consider GE, a brand that you can trust to deliver quality products that will stand the test of time.

GE History

GE appliances was originally a part of General Electric, a company that began marketing a full roster of heating and cooking products in 1907. General Electric was born out of the race to provide affordable light and electricity to fuel the growth of Industrial America and quickly became a household name.

GE Brand
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It was incorporated in 1892 and soon after became one of the largest companies in the world. It wasn’t until after WWII that GE began to focus on electric ranges and refrigerators for the home. It was a merger between the Thompson Houston company and Thomas Edison’s General Electric Company.

GE “s earliest products were an incandescent light bulb, an electric locomotive, early x-ray machines, and an electric stove. The company began mass-producing electric home appliances in the 1920s and was soon credited for changing the look and function of the American home.

In the years that followed, GE appliances introduced vacuum tube technology, which enabled the subsequent development of radar tracking systems. GE supplied the military with equipment and executives during World War II, and in 1949, launched the popular J-47 engine jet.

GE’s Headquarters Location

GE appliances are headquartered in Louisville, Kentucky, where the first refrigerator was produced in 1947. The company was incorporated in New York, with the Schenectady plant used as headquarters for many years thereafter. Around the same time, Genera Electric’s Canadian counterpart, Canadian General Electric, was formed.

In 1896, General Electric was one of the original 12 companies listed on the newly formed Dow Jones Industrial Average, where it remained a part of the index for 122 years, though continuously. In 1911, General Electric absorbed the National Electric Lamp Association into its lighting business. GE established its lighting division headquarters at Nela Park in East Cleveland, Ohio. The lighting division has since remained in the same location.

Popular Product Types by GE

The GE brand includes a wide variety of products, including appliances, light bulbs, air conditioners, and more. Most of these products are made in America in their nine manufacturing facilities. Some of their most popular product types include:

GE Products
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Refrigerators

GE refrigerators are available in a variety of styles and sizes to fit any home. They offer top-mount, bottom-mount, and side-by-side models. You can find the best GE refrigerators in a variety of features like water and ice dispensers, spacious interiors, and adjustable shelves.

Dishwashers

GE dishwashers are available in both built-in and portable models. They offer a variety of features like adjustable racks, steam cleaning, and energy-efficient wash cycles. GE dishwashers are available in a variety of colors to match any kitchen décor.

Range Hoods

GE range hoods come in a variety of styles to fit any kitchen. They offer both vented and non-vented models. GE range hoods offer features like dishwasher-safe filters, LED lighting, and touch controls.

Microwaves

GE microwaves come in both over-the-range and countertop models. They offer a variety of features like sensor cooking, defrosting, and reheating. GE microwaves are available in a variety of colors to match any kitchen décor.

Washers or Dryers

GE washers and dryers come in both top-load and front-load models. They offer a variety of features like steam cleaning, energy-efficient wash cycles, and extra-large capacity. GE washers and dryers are available in a variety of colors to match any laundry room décor.

GE Brands Reputation

GE is a trusted and well-known brand that offers high-quality appliances at an affordable price. GE appliances are known for their durability, performance, and style. GE is a great choice for anyone looking for reliable and stylish appliances.

Their reputation is based on years of experience in the industry and their commitment to quality. GE appliances are available in a variety of colors to match any kitchen or laundry room décor. When choosing GE appliances, you can be confident that you are getting a product that will last for years to come.

What Brands or Subsidiaries Does GE Own?

GE appliance is a house of brands that include GE, GE Profile, Café, Haier, and Hotpoint. Here is a brief about these brands.

Monogram Appliances

Monogram appliances were acquired by GE in 2006 and are known for their luxury appliances. Monogram is an ultra-premium brand that promises to elevate everything in the kitchen, from cooking to refrigeration. It’s the definition of luxury, appealing to designers and discerning owners who appreciate fine detailing and personalized spaces.

Cafe Appliances

Cafe appliances were created for those who love to cook and entertain. The line was inspired by chefs and designed for people who are passionate about food. From refrigerators to dishwashers, Cafe appliances are built with the latest technology and artistry, so you can be confident that your kitchen is always ready for anything.

Hotpoint

Hotpoint appliances have been around for over 100 years, and they’re still going strong. Known for its dependability and affordability, Hotpoint is a trusted name in the world of appliances. Whether you’re looking for a refrigerator, stove, or dishwasher, Hotpoint has the perfect solution for your home.

GE Profile

The GE Profile line is all about style and innovation. From refrigerators with built-in Keurig coffee makers to ovens that can roast a chicken in record time, GE Profile appliances are designed to make your life easier. Whether you’re entertaining friends or just trying to get dinner on the table, GE Profile has the perfect appliance for the job.

Haier Branded Appliances

GE Haier is a joint venture between the General Electric Company and the Haier Company GE. GE Haier appliances are known for their high quality, cutting-edge design, and affordable prices. If you’re looking for an appliance that will make your life easier, GE Haier is the way to go.

Social Responsibility

Environmental Initiatives

On 6 June 2011, GE announced that it has licensed solar thermal technology from California-based esolar for use in power plants that use both solar and natural gas. On 26 May 2011, GE unveiled its EV Solar Carport, a carport that incorporates solar panels on its roof to recharge electric vehicles.

In May 2005, GE announced the launch of a program called Ecomagination, intended in the words of CEO Jeff Immelt. This was to develop tomorrow’s solutions such as solar energy, hybrid locomotives, fuel cells, lower emissions aircraft engines, lighter and stronger durable materials, efficient lighting, and water purification technology.

While GE’s increased emphasis on clean technology will result in improved products and benefit its bottom line, Mr Immelt’s credibility as a spokesman for national environmental policy is fatal because of his company’s intransigence in cleaning up its toxic legacy.

In 2009, GE’s renewable energy initiatives, including solar power, wind power, and GE Jenbacher gas engines using renewable and non-renewable methane-based gases, employ more than 4000 people globally and have created more than 10000 jobs globally.

In June 2018, after H. Lawrence Culp became the new chair and CEO of the company, GE volunteers, an internal group of GE employees, along with the Malaysian Nature Society, transplanted more than 270 plants from the Taman Tugu forest reserve so they may be replanted in the forest trail which is under construction.

Educational Initiatives

GE Healthcare collaborates with Wayne State University School of Medicine and the Medical University of South Carolina to offer an integrated radiology curriculum. This is during their respective MD programs led by investigators of the Advanced Diagnostic Ultrasound in microgravity study. GE has donated over one million dollars of Logiq E Ultrasound equipment to these two institutions.

Charity

On 3 March 2022, GE published an international memo pledging to donate $4.5 million to Ukraine amid Russian aggression and increased its security forces’ activity in Crimea. This donation is to support the delivery of medical supplies, vaccines, and personal protective equipment (PPE) for health workers in the country.

Marketing Initiatives

Between September 2011 and April 2013, GE ran a content marketing campaign dedicated to illustrating how the company and its products are “imagination at work”. The initiative, which cost approximately $100 million, was one of the most comprehensive marketing campaigns in GE’s history. It included a website, social media outreach, video content, and events.

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