Haier Brand: History, Product Types, Reputation, Social Responsibility

Are you looking for a home appliance brand or a general merchandise brand? Haier is a home appliance brand owned by the Chinese company Haier Group.

The company produces a range of products, including refrigerators, washing machines, air conditioners, and televisions.

Haier is one of the best brands in terms of quality, durability, and price. It offers a wide range of products that are perfect for any home or office. Haier is also known for its excellent customer service.

Haier History

The origins of Haier date back long before the actual founding of the company. In the 1920s, the factory was built in Qingdao to supply the Chinese market. After the 1949 establishment of the People's Republic of China, the company was taken over and turned into a state-owned enterprise.

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By the 1980s, the company had a huge debt and suffered from dilapidated infrastructure, poor management, and lack of quality control, resulting from the planned economic system and relevant policies. Production slowed, and the company was close to bankruptcy.

The Qingdao government hired a young assistant city manager, Zhang Ruimin, responsible for a number of city-owned appliance companies. Haier was then founded in Qingdao, China 1984 as a maker of refrigerators or Qindao Refrigerator Co.

With China opening up to world markets, the company experienced rapid growth, selling its first refrigerator model in 1985. The company's revenues grew from 1 million yuan in 1985 to 100 million yuan by 1988.

The company also changed its name to Qingdao Haier Co. in order to project a more global image and appeal to foreign markets. In 1992, it established the “Haier brand” strategy.

Headquarters Location

Haier Group Corporation is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures, and sells products, including air conditioners, mobile phones, computers, microwave ovens, dryers, televisions, washing machines, and refrigerators.

This home appliance brand has several brands to its name, including Haier, Carsate, Leader, GE appliances, Fisher & Paykel, Aqua, and Candy, all under the Haier Smart Home business. Haier started producing refrigerators in its first American factory in Camden, S.C., in 2003.

In 2012, Haier acquired Sanyo Electric's refrigerator, washing machines, and other consumer electric appliances business in Japan, Indonesia, Malaysia, the Philippines, and Vietnam.

Popular Product Types by Haier

Haier produces several home appliance brands that are popular among consumers. These product types include:

Washing Machines

Haier washing machines come in both top-loading and front-loading models. Some of the popular washing machine models include the Haier HWT8040B, Haier HWF7500B, and Haier HLP24E.


Some of the most popular refrigerator models include the Haier HRF520WH7 and the Haier HRF6230SS.

Mobile Phones

Haier also produces mobile phones, which are popular in many markets around the world. Some of the most popular models include the Haier W716 and the Haier M600.


Haier also produces computers available in both laptop and desktop models. Some of the most popular models include the Haier Y11B and the Haier T5B.

Microwave Ovens

Haier is also a kitchen appliance brand, thanks to its range of kitchen appliances which are high quality and affordable. Microwave ovens are just but a few. 

Haier Group Reputation

The Haier Group has a good reputation in the marketplace and is known for producing high-quality products. The company is also known for its commitment to customer service, which is evident in its 24/7 customer service hotline.

With its durable and affordable brands, Haier has continued to grow in popularity in China and internationally. As the company looks to the future, it is expanding its product offerings and increasing its presence in global markets.

According to the data released by Euromonitor, Haier was the number one brand globally in major appliances for ten consecutive years from 2009 to 2018. This brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world, with a brand value of $16.3 billion. In 2019, Haier Smart Home ranked 448 on Fortune's Global 500 list with a revenue of $27.7 billion.

What Brands or Subsidiaries Does Haier Own?

Haier has seven global brands. These are Haier, Casarte, GE Appliances, Fisher & Paykel, AQUA, Leader in China, and Candy.

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Social Responsibility

Haier has a corporate social responsibility of ensuring that the lives of people are improved and that their environment is protected. The company does this by ensuring that its products and services help to save energy, reduce pollution, and improve people's lives.

In conclusion, Haier is a company that is committed to improving the lives of people and protecting the environment. The company's products and services are designed to save energy, reduce pollution, and improve people's lives. Haier is also committed to charitable activities such as building schools to provide quality education to children in rural areas of China.

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