Kenmore Brand: History, Product Types, Reputation, Social Responsibility

Choosing a Kenmore brand appliance is a smart choice for your home. Kenmore appliances are built with quality in mind and backed by the Sears brand promise of durability, reliability, and great service. When you choose a Kenmore appliance, you're choosing to make life easier for yourself and your family.

The Kenmore brand has a wide range of appliances available, so you're sure to find one that fits your needs. Read on to learn more about Kenmore history, products, and how they can make your life easier.

The History of Kenmore Brand

Kenmore is an American brand of household appliances sold by Sears, Roebuck, and Co., a subsidiary of Sears Holdings Corporation. As of 2017, Kenmore products are produced by manufacturers, including Whirlpool, LG, Electrolux, Panasonic, Cleva North America, and Daewoo Electronics.

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Today, the majority of the brand's portfolio is sold at Sears, Kmart, and Amazon. The brand first appeared on a four drawer drop feed sewing machine sold from 1913 to 1919. The first Kenmore vacuum cleaners were introduced in 1932. In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot.

During the 19th century, Kenmore was one of the top appliance brands in the country and was only available at Sears stores. Kenmore had brand cachet that appliance makers would design some of their products using the Kenmore name instead of their own.

Many people launched their newest and best features on Kenmore appliances instead of their own. When Whirlpool came up with an idea, the first customers would often find it on a Kenmore product. In April 2018, Sears CEO and major investor Edward Lampert, along with his hedge fund ESL, offered to buy the brand with Sears Home Services to keep the Sears name alive.

Whirlpool, a company that got its start more than a century ago by selling at Sears, pulled its products from the Sears stores last year, along with its Maytag, KitchenAid, and Jenn Air brands. The dynamic between Sears and Whirlpool completely turned around, with Whirlpool stating that Sears accounted for only 3% of its sales worldwide.

Sear's parent company, Sears Holdings Corporation, filed for Chapter 11 bankruptcy on October 14, 2018, leaving the future of the Kenmore brand undecided. As of 2019, Lampert and ESL Investments still own the Kenmore brand and have stated their intentions to find a buyer for it. It sold the craftsman tool brand to Stanley Black and Decker in a deal valued at $900 million.

Sears will continue to sell Kenmore products and honor warranties while it undergoes restructuring. With the demise of Sears Canada, Kenmore products are no longer sold in Canada, but the existing warranty for Whirlpool made Kenmore lines continued to be honored.

A number of Canadian part suppliers continue to provide Kenmore parts that were previously sold by Sears Canada. Some Kenmore products were also individually resold online in 2021.

Headquarters Location of Kenmore Brand

Kenmore is a brand that was created by Sears Holdings to sell its products. It first sold the sewing machine in 1927, which was launched by Kenmore. The business has expanded to which in 2016, they launched Kenmore Ultra HD television and HD television.

Many manufacturers, including LG, Whirlpool, Electrolux, GE, and many others, produce Kenmore products. Kenmore's product is sold at many top online retailers and stores in the United States. Most electronic appliances manufactured under this name are popular as they are of high quality.

You can buy appliances such as washing machines, dishwashers, refrigerators, air conditioners, and gas grills from Kenmore. The company has a wide array of products for the home that are designed to make life easier. The headquarters of Kenmore is located at 475 10th Avenue, New York, U.S.A, and they have different outlets worldwide with over 15,000 employees.

Kenmore Products

Kenmore offers Kmart-branded products across a wide range of product categories, including appliances, electronics, tools, home goods, and clothing. Some of the most popular Kenmore products include washing machines, dryers, dishwashers, wall ovens, refrigerators, and more. Here are the details of a few products by Kenmore:

HD Televisions

Kenmore is one of the most affordable brands when it comes to high-definition televisions. It offers a wide range of HDTVs, from small 24-inch models to large 60-inch ones. You can also find 4K UHD TVs in the Kenmore lineup.

Kenmore HD TV
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Kenmore Refrigerators

Kenmore offers a wide range of refrigerators, from compact models to large French door ones. Some of the most popular features include adjustable shelves, automatic ice makers, and water dispensers.

Kenmore Washing Machines

Kenmore washing machines are available in both front-loading and top-loading designs. They come with a variety of features, such as a steam cycle, energy-saving mode, and automatic dispensers.

Kenmore Dryers

Kenmore dryers are available in both gas and electric models. They come with features like sensors that automatically adjust the drying time, wrinkle-prevention options, and a variety of drying cycles.

Kenmore Dishwashers

Kenmore dishwashers come in both built-in and portable models. They feature things like adjustable racks, soil sensors, and energy-saving settings.

Kenmore Brand Reputation

Kenmore is a well-known and trusted brand for major appliances like washing machines, dryers, and dishwashers. They are especially known for their quality, durability, and innovative features. Kenmore appliances are available at most major retailers.

When it comes to laundry, Kenmore is a trusted name for washers and dryers. They offer many features like adjustable settings, wrinkle-prevention options, and a variety of drying cycles. For dishwashing, Kenmore also has both portable and built-in dishwashers that come in different sizes to accommodate any kitchen.

Kenmore also offers other appliances like ranges, ovens, microwaves, refrigerators, freezers, and small kitchen appliances. They offer a wide variety of products to meet the needs of any household.

What Brands or Subsidiaries Does Kenmore Own?

Kenmore doesn't manufacture its own brands; instead, it licenses other companies' appliance technologies and then attaches its own Kenmore name. Kenmore's parent company is Sears Holdings Corporation, which also owns the Sears and Kmart brands.

Some of the common manufacturers of Kenmore products include Whirlpool, LG, Frigidaire, Panasonic, and Cleva North America. These manufacturers produce the best kitchen appliance brands plus other home appliances under their own names.

Social Responsibility

Offering Innovative Solutions

Kenmore strives to be a socially responsible company by offering innovative solutions that improve people's lives. The company has developed a number of programs aimed at reducing its environmental impact, including the Kenmore Eco-friendly washer and dryer line.

Additionally, Kenmore updated the visual identity to include spirited language, bright colors, and simple yet modern designs to help the brand stand out and show its new, bold, witty, and fresh personality.

Employment Initiative

Kenmore is committed to providing opportunities for all and has launched an employment initiative to provide training and development programs for entry-level and mid-career workers.

The goal of the initiative is to create a more diverse and inclusive workforce, as well as help employees, gain the skills they need to progress in their careers.

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