Maytag Brand: History, Product Types, Reputation, Social Responsibility

As one of the earliest manufacturers with more than a century of experience, Maytag has been a household staple for generations. Maytag has provided affordable and easily accessible level entry washing machines and dryers for many years. The Maytag brand is now a part of the Whirlpool Corporation.

While the Maytag brand no longer produces entry-level appliances, it still offers a wide range of quality products at affordable prices. Maytag is a great choice for those looking for dependable and well-made appliances.

The Maytag brand has been around for over 100 years and is known for its dependability. Maytag appliances are built to last and come with a warranty to back them up. If you're looking for quality appliances at an affordable price, Maytag is a great option.

History of Maytag Corporation

Maytag Corporation is a popular American appliance brand that has been catering to homeowners and business proprietors since Fredrick Maytag founded it in 1893. Maytag Company was started by Fredrick Louis Maytag and three partners in 1893 to produce threshing machine band cutters and self-feeder attachments.

Maytag Corporation
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Maytag Corporation is the third largest manufacturer of major household appliances in the United States, trailing Whirlpool Corporation and GE appliances. The Maytag washing machine was founded in 1893 by businessman Fredrick Maytag. When Maytag bought out his partners in 1907, he had learned his lesson, and Maytag products would always be dependable.

In the same year, Maytag built the first Maytag washer to bring his agricultural equipment company through the slow selling season as well as to fill a need for home use washing machines. Maytag's washer quickly caught on with consumers. And by 1922, its revolutionary Gyrofoam washer, which had an agitator at its bottom rather than at the top, pushed Maytag into first place among the United States washing machine companies.

In 1925, Maytag was incorporated and was listed on the New York Stock Exchange. The Maytag washing machine company then became Maytag Inc. By the end of 1927, Maytag had produced one million washers. At his father's death in 1940, Fred Maytag II, the founder's grandson, took over the presidency.

During World War II, the company participated in war production by making special components for military equipment. In 1946, the company resumed the making of washing machines, and in 1949, the first automatic washers were produced in a new, dedicated factory.

In 1946, Maytag began marketing a separate line of ranges and refrigerators made by other companies under the Maytag name. During the Korean War, the company again produced the parts for military equipment, although machine washing production continued.

During the 1950s, the white goods, or laundry and kitchen appliance industry grew rapidly. Maytag first entered the commercial laundry field at this time, manufacturing washers and dryers for commercial self-service laundries and commercial operators. In response, other full-line appliance producers began to compete with Maytag in the white goods consumer market. These full-line manufacturers include Whirlpool appliances, General Electric, Westinghouse, and Frigidaire, who built not only washing machines and dryers but also refrigerators, stoves, and other appliances.

In 1960, Maytag ceased marketing ovens and refrigerators but later started again to expand into kitchen appliances with its own design of portable kitchen dishwashers and a line of food waste disposers. After the death of Fred Maytag II in 1962, E.G Higdon was named the president, while George M. Umbreit became the chairman and CEO of the company.

By the late 1970s, households were equipped with washers and dryers, and with approximately 18,000 employees worldwide. The company was established as a dominant manufacturer of large laundry appliances. In 1981, the company acquired Hardwick Stove Company, then followed the acquisition of Magic Chef Inc. in 1986, leading to a new corporate name, Maytag Corporation.

In 1991, Maytag built a new plant in Jackson, Tennessee, for the manufacture of newly designed plastic tub dishwashers. This engineering team engineered a stainless steel dishwasher, tall tube plastic, and tall tube stainless steel product. Engineering crescendo with a double drawer dishwasher which today is manufactured in Findlay, Ohio at the Whirlpool plant, the only Maytag legacy built in the Whirlpool Appliance line up.

Before 1997, the Maytag engineering team at Maytag Laundry appliances Research and Development developed the Maytag Neptune line of front load washers. Costs incurred in Maytag's acquisition of Amana Corporation in 2001 and an increased corporate debt load led to aggressive cost-cutting efforts in direct materials, manufacturing, and distribution costs.

To increase sales, the company also marketed Maytag branded legacy series washing machines that were otherwise identical to low-end Amana models and built at the formerly Amana assembly plant in Searcy, Arkansas. In Jan 2006, Whirlpool completed its acquisition of Maytag Corporation.

In May 2006, Whirlpool announced plans to close the former Maytag headquarters office in Newton, as well as laundry product manufacturing plants in Newton, Iowa, Herrin, Illinois, and Searcy, Arkansas, by 2007. Following the Maytag Headquarters closure, all brand administration was transferred to Whirlpool's headquarters in Benton Harbor, Michigan. The Maytag name would now be used on Whirlpool-designed appliances.

Headquarters Location

The former Maytag Corporation headquarters was located in Newton, Iowa, from 1893 until 2006. The laundry product manufacturing plants were also located in Newton, as well as in Herrin, Illinois, and Searcy, Arkansas. The assembly plant in Searcy, Arkansas, was transferred to Whirlpool at the time of the acquisition and continued to produce Maytag branded laundry products until it ceased operations in 2007.

The Newton, Iowa plants were also transferred to Whirlpool Corp. and continued to manufacture a variety of Maytag branded appliances as well as other Whirlpool brands, including Jenn-Air, Amana, KitchenAid, and Gladiator GarageWorks.

Popular Product Types by Maytag


Maytag dishwashers are tough on food stains and grease but gentle on your wallet. With features like the PowerBlast® cycle, which removes stubborn messes with high-pressure spray jets, you can be sure your dishes come out sparkling clean.

Washers and Dryers

Maytag washers and dryers are built to tackle your toughest laundry loads. From HE top load washers with the PowerWash® cycle to front load dryers with advanced moisture sensing, you can trust Maytag to get your clothes clean and fast.

Maytag washers
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Refrigerators and Freezers

Maytag refrigerators and freezers are built with durability in mind. With features like the PowerCold® option and fingerprint-resistant stainless steel, you can trust Maytag to keep your food fresh.

Ranges and Cooktops

Maytag ranges and cooktops are designed for serious cooks who demand serious performance. With features like Precise Simmer Burners and EvenAir™ convection, you can trust Maytag to help you create restaurant-quality dishes at home.

Washing Machines

The washing machine was the entry level for Maytag home appliances. These washing machines were tough and dependable, with features like the Maytag Wringer that could be used to remove water from clothes.

Maytag Washing Machines
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Maytag Brand Reputation

The Maytag brand has been a trusted name in home appliances for over 100 years. From washing machines to ranges and cooktops, Maytag appliances are built to last. Whether you're looking for a durable refrigerator or a powerful dishwasher, Maytag has the right appliance for your home.

When it comes to dependability, no one does it better than Maytag. That's why they offer a 10-year limited parts warranty on select major appliances. So you can be sure your Maytag appliance will stand the test of time. Power and quality are two things that come to mind when thinking about Maytag appliances.

What Brands or Subsidiaries Does Maytag Own?

Maytag Corporation was acquired by Whirlpool Corporation in 2006. As a result, all Maytag appliances are now produced and marketed under the Whirlpool brand. However, some retailers still sell the best appliance brands under the Maytag name. So brands such as Modern Maid, Jenn Air, Amana, Admiral, Caloric, Hardwick, Glenwood, Magic Chef, Sunray, Menu Master, and Inglis are all owned by Maytag Corporation.

Social Responsibility

Whirlpool Corporation, former Maytag Corporation, is committed to social responsibility. In addition to reducing its environmental impact, the company has also pledged to support sustainable development and humanitarian relief efforts.

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